In the heart of California, Roc stands as a beacon of inspiration. This journey began in a college classroom with a dreamer tired of beer and pizza, longing for a beverage with more opulence. Years later, that vision expanded to include friends united by a bond of loyalty, honor, and a shared passion for excellence. Crafted amidst the sun-kissed fields of California, our Straight Bourbon Whiskey embodies the essence of our golden state. Organically farmed corn, rye, and barley, meticulously selected for quality, form the heart of our recipe. Distilled to perfection using a blend of traditional methods and cutting-edge technology, our bourbon emerges from a hybrid pot-column farm still, a testament to our dedication to excellence.

Aged for a minimum of three years in new charred American oak barrels, handcrafted in the renowned Napa Valley, our bourbon matures into a symphony of flavor. But we didn’t stop there. We handpicked the finest barrels and transferred the bourbon to rest in Napa Valley dessert wine casks, infusing delicate fruit nuances into our already classic bourbon profile.

From fermentation to bottling, every step of our process unfolds within the borders of California, ensuring that each sip of our bourbon is a tribute to our home state’s rich heritage and unparalleled craftsmanship.