In the heart of California, Roc and Pepper stands as a beacon of inspiration. This journey began in a college classroom with a dreamer tired of beer and pizza, longing for a beverage with more opulence. Years later, that vision expanded to two visionaries united by a bond of loyalty, honor, and a shared passion for excellence.

Our founders set out to craft more than just another distilled spirit—they aimed to create a symbol of enduring camaraderie. With each sip, our spirits tells a story of friendship and culture, a testament to the power of collaboration and the pursuit of greatness.

As you raise a glass of Roc and Pepper spirits, join us in celebrating the qualities we hold dear. Here’s to friendship, excellence, loyalty, boundless opportunities, and the journey ahead. Together, we raise the bar and redefine what it means to be truly extraordinary.

We made this for you.